Social Marketing in the 21st Century (English Edition) por Alan R. Andreasen

Social Marketing in the 21st Century (English Edition) por Alan R. Andreasen

Titulo del libro: Social Marketing in the 21st Century (English Edition)

Autor: Alan R. Andreasen

Número de páginas: 280 páginas

Fecha de lanzamiento: August 27, 2014

Editor: SAGE Publications, Inc

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Alan R. Andreasen con Social Marketing in the 21st Century (English Edition)

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.